Local Grass-Fed Beef in North Carolina | Tar Heel Beef

Fuel Naturally, Thrive Daily

Healthy habits—and the right nutrition—unlock sustained energy, clarity, and daily vitality.

At Tar Heel Beef Company, we optimized our own family's health through science-backed protocols for mood, energy, and alertness—fueled by nutrient-dense, grass-fed beef raised responsibly on local North Carolina family farms.

These protocols became the blueprint for Thrive Daily, our premium iOS app: a curated guide aggregating the latest research into actionable daily habits (morning sunlight, breathwork, optimized recovery, and more) designed to elevate how you feel every day.

Pair it with our premium beef—rich in bioavailable protein, iron, and zinc to combat fatigue, balance hormones, and sustain stamina. You'll taste the difference—and feel it.

Ditch grocery store uncertainty for transparent, all-natural nutrition delivered fresh to your door.

Ready to fuel your potential?
→ Shop premium beef below (subscriptions also available)
→ Download Thrive Daily on the App Store and start thriving today

Why Buy Local Beef?

Why Choose Tar Heel Beef? Trust & Accountability

QUALITY, INTEGRITY and OUR 100% GUARANTEE makes purchasing local farm beef easy and convenient.

We've partnered with local cattle farmers who share our values and desire to bring YOU locally sourced, ethically raised, high quality beef that you can TRUST.

All farms have been vetted to ensure integrity and traceability of their products

All products meet the highest safety standards and inspected to ensure wholesomeness, proper labeling and safety.

Explore our specially curated marketplace below and purchase with guaranteed confidence.

LOCAL BEEF CURRENTLY AVAILABLE

Want the value of premium steaks and roasts received in a whole cow but don't have the storage space? Subscribe to a monthly beef box today in a size that fits your needs.

Why Choose a Tar Heel Beef Subscription? Better Value Compared to National Competitors

Pasture-raised, antibiotic free, all locally sourced beef. Receive steaks, roasts, ground beef and all the extras like broth bones.

Compare to National Competitors and we guarantee you'll make the switch to a premium Tar Heel Beef box today!

SUBSCRIBE NOW

PRICE COMPARISION TO NATIONAL BRANDS

TAR HEEL BEEF - $245/per month (16-18lbs of ALL PREMIUM BEEF)

BUTCHERS BOX - $269/per month (16-20lbs - half of which is cheaper chicken!)

GOOD RANCHERS - $274/per month (16-18lbs of half of which is cheaper chicken!)

SOURCE OF BEEF

TAR HEEL BEEF – ALL LOCAL NORTH CAROLINA FARMS

BUTCHERS BOX – FOREGIN BEEF - AUSTRALIA

GOOD RANCHERS – NATIONAL OPERATIONS

WHATS INCLUDED IN YOUR BOX?

TAR HEEL BEEF – ALL BEEF – NO CHEAPER CUTS OF CHICKEN OR PORK

BUTCHERS BOX - INCLUDES CHEAPER CUTS OF CHICKEN IN SUBSCRIPTION

GOOD RANCHERS - INCLUDES CHEAPER CUTS OF CHICKEN.

WHAT ABOUT EXTRAS LIKE BEEF BROTH BONES, etc?

TAR HEEL BEEF - INCLUDED in subscriptions (broth bones, shanks, liver, etc)

BUTCHERS BOX - NOT INCLUDED

GOOD RANCHERS - NOT INCLUDED

Think Grocery Store Meat is the Same as Local Farm Raised Beef? - Discover the harsh reality and choose local for all your beef needs.

  • Opaque Origins & No Traceability

    Grocery Store Problem: Grocery store beef hides its roots. Misleading “Product of the USA” labels mask foreign origins, like Brazilian cattle linked to deforestation. Traceability—good luck. Intentionally misleading as you would never purchase.
    Tar Heel Beef Benefit: Know your beef’s story. Our North Carolina farm partners provide full transparency, from pasture to plate, ensuring safety and trust.

  • Sneaky Processing Tricks

    Grocery Store Problem: Grocery stores sell meat pumped with carbon monoxide to fake freshness or needle-tenderized, risking bacteria deep inside. These hidden tricks prioritize shelf life over quality.
    Tar Heel Beef Benefit: Get fresh, honest beef. Our local butchers use traditional methods, delivering pure cuts without industrial gimmicks.

  • Chemical Washes Like Chlorine

    Grocery Store Problem: Your grocery store steak might be sprayed with chlorine to kill bacteria, a practice banned in the EU. Labels won’t tell you, leaving you eating chemically treated meat.
    Tar Heel Beef Benefit: Enjoy clean, natural beef. Our local processors don't use chemical washes so you know you have pure, natural beef.

  • Remember Pink Slime in Ground Beef

    Grocery Store Problem: Up to 70% of grocery store ground beef STILL contains “pink slime”—ammonia-treated filler that’s less nutritious and sneaks into your burgers without disclosure.
    Tar Heel Beef Benefit: Savor 100% real ground beef. We grind from whole North Carolina cuts, no fillers ever.

  • Additives & Preservatives

    Grocery Store Problem: Grocery store meats are loaded with saltwater, nitrogen, or vague “natural flavors” to mask age or boost looks, altering taste and nutrition.
    Tar Heel Beef Benefit: Taste pure, additive-free beef. Our fresh, local cuts need no enhancements, just quality you can trust.

  • Ethical & Environmental Harm

    Grocery Store Problem: Most grocery store beef comes from corporate CAFOs tied to deforestation, water waste, and cruel animal conditions, clashing with your values.
    Tar Heel Beef Benefit: Support sustainable, humane farming. Our North Carolina grass-fed beef aligns with your ethics and the planet’s health. Not to mention it helps your local farm neighbors.

Buy Tar Heel Beef NOW!

Any Questions?

Feel free to contact us - info@tarheelbeef.com.

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Stop buying grocery store beef. Purchase local now!

Purchase now and make the switch to better tasting, higher quality, locally sourced beef. We thank you for your business and the trust you place in us and we know you will feel proud of the food you eat.

PURCHASE NOW